About the diamond About the diamond



One of the most beautiful creatures of nature.

About the diamond

History and traditions associated with diamonds

The magic begins at a depth of about 160 kilometers below the ground, in high temperature and pressure conditions where the diamond forms. This sophisticated mineral is composed of carbon whose atoms are bonded in diamonds in the same way in all directions. Beside him, there is a graphite, which is also a mineral composed exclusively of carbon, but comparing with the diamond, the process of its formation and crystal structure are quite different.

The graphite is so soft that it can be used for writing, unlike to a diamond that is so tough it can be scratched only using other diamonds.

More about diamonds

History and traditions associated with diamonds

The strongest in nature

As the strongest material on Earth, the diamond is 58 times harder than any other material in nature.

“Lucy” in the sky

A star in the sky which is fifty light years away from Earth is actually a giant diamond of 10 billion trillion trillion carats.

“One in the milion”

In the average diamond mine, in a million pieces of rock there is only one diamond.

Mineral: Diamond
Chemical composition: C (Carbon)
Color: Colorless
Double refraction of light: None
Specific weight: 3,52 (+/-0,01)
Hardness on the Mohs scale: 10

Why do we adore
this precious stone?

One of the common misconceptions is related to the term brilliant, which many think is another type of gemstone; in fact, it is about a specially processed broken diamond.

Global terms

Global terms

Clarity, Color, Cut and Carat (4C) are characteristics of diamondthat are used for its classification and created by the Gemological Institute of America(GIA). These 4C characteristics are considered global terms that describe the quality of diamonds

Global terms

Just carbon

Diamond is the only gemstone that is created of only one element-carbon.

Global terms

Billion year

Most diamonds were formed more than a billion years ago.

Quality control

In the realm of minerals, diamonds are distinguished as unique thanks to their characteristic chemical composition and crystalline structure.



Determining the degree of diamond clarity is the number, size, relief and position of inclusions and stains.



The more diamond is less shaded, the greater is its value. The colors of the diamonds go from D to the letter Z. If it is colorless than it is Dand so on. Even the slightest color indication can drastically affect the value of the diamond.

The cut

The cut

The cut (proportions, symmetry and shine) is a measure of the interaction of the diamond and light facade



The value of a diamond is calculated in the unit called carat, according to which one carat is 0.2 grams.The rarity of the diamond implies that larger diamonds of the same quality have a higher value per carat of smaller diamonds.

A comprehensive guide

Diamond quality factors

Learn how the American Gems Institute (GIA) was founded and how its researches have contributed to being recognized globally as the highest authority in the field of gemology.

Multibrand boutique

Our Multibrand boutique is located in the hearth of Belgrade and offers brilliant pieces of Tudor, Messika, Roberto Coin i Petrović Diamonds brands

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