Rolex manufacture - Plan-les-Outes

10 minutes read

Located on the serene outskirts of Geneva is the Rolex Plan-les-Ouates production site, a state-of-the-art facility where Rolex manufactures all the elements of its watch cases, bracelets, bezels and even its own gold alloys. We have had our detailed overview of all Rolex manufacturing facilities, and have even had a look inside the Bienne and Chêne-Bourg sites. Today, we are paying a virtual visit inside the Plan-les-Ouates case and bracelet manufacture.

The Plan-les-Ouates facility was inaugurated in 2005, is composed of six wings, spanning 130 meters by 30 meters, making it the largest of the Rolex sites. A total of six production floors and no less than five underground floors serve the many pressing duties fulfilled by this site, all linked to the manufacturing and development of watch cases and bracelets.

It is here, at Rolex’s Plan-les-Ouates site that all Rolex cases and bracelets are developed and manufactured – and this also is the location where Rolex’s very own gold foundry operates

Gabriele Guscetti of Ingeni SA, the project manager and engineer for Rolex’s new buildings in Geneva’s Acacias and Plan-les-Ouates areas, sums up Rolex’s architectural approach perfectly:

Rolex is the client that devotes most attention to what it builds, to each of the techniques used for the benefit of the architecture. As in a watch, each element counts and deserves the fullest attention, right down to a small waterproofing seal. Each component of a building counts just as much as the sum of its parts, just as much as the whole construction… The brand’s buildings are unique projects, which generate new applications of often existing advanced techniques adapted to Rolex’s needs. These applications are original, but they are always based on an objective raison d’être: there’s never any dramatizing, no quest for extravagance.”

That truly is the essence of The Rolex Way: a sheer, undisrupted focus on quality and excellence in execution; and although the final piece might indeed have a profound effect, its individual parts are nothing but the result of the tireless pursuit of excellence.

Gabriele continues by saying: “The architecture of Rolex buildings is, above all, rational, and the flexibility to deal with change is an absolute given. These buildings must be a high-performance tool for the people working in them, who must also feel good there.”

Every workstation and area inside the Plan-les-Ouates manufacture has been conceived with perfection in mind: it is only in specially designed and set-up environments that the pursuit of excellence can be tirelessly performed; as is expected and done in every Rolex manufacturing facility

What is truly fascinating is how the lead engineer’s idea for a Rolex building is so similar to Rolex’s idea for the highest-performing watch exteriors (and interiors) ever created. The Rolex case manufacture in Plan-les-Ouates is trusted with conceiving, designing, manufacturing, assembling and finishing all exterior components of a Rolex timepiece – those very components that its owner and wearer will interact with for years and decades to come.

Technology harnessed in the interests of functionality, performance and ergonomics: the spirit with which Rolex imbues its architectural achievements is a clear reflection of the spirit that guides its approach to its watches.

As such, all Rolex Oyster cases are exactly what was described just above: they are high-performance tools that have proven their strengths on the highest mountains and the deepest open waters, as well as on the wrists of all the satisfied Rolex owners all across the world.

It is here, inside the Plan-les-Ouates manufacture, that Rolex’s own gold foundry operates, directly supplying the case- and bracelet production that is also located at the same site

In a dedicated article, we will look at the challenges linked to creating gold alloys in the Rolex foundry – for now, suffice it to say that having this operation under the same roof as the case- and bracelet manufacturing processes is a unique treat that provides tangible benefits throughout the production of a Rolex watch exterior.

All Rolex cases and bracelets are crafted with exceptional care, with the immensely high level of attention to detail that is present across all Rolex manufacturing procedures.

The machining, polishing and assembling of these precisely crafted components happen here, whereas the final assembly – where the Bienne-made movements are cased up – and the final quality control tests are performed in the Geneva-Acacias site that is also home to Rolex World Headquarters.

A testament to a tireless pursuit of excellence yielding stunning results: seen here is the Oyster bracelet and Oysterlock clasp, crafted in Rolex’s state-of-the-art Plan-les-Ouates case- and bracelet manufacture with the most sophisticated and refined production methods and technologies

Regardless the base material used, the use scenario, or the iconic design family that they belong to, all Rolex cases and bracelets are the results of decades of painstaking engineering efforts, unmatched know-how, and a relentless focus on achieving excellence – in every detail, as well as the ultimate sum of these parts.

Looking forward to seeing you in our next Rolex manufacture article, as well as in our Authorized Rolex Petite Geneve Petrovic boutiques in Budapest, Belgrade and Porto Montenegro, where you can experience first-hand the excellence in watchmaking that can only be achieved The Rolex Way.


Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail.


Send request

Rolex manufacture - Plan-les-Outes

Keep reading:

Dec 22, 2022

The sky is the limit

The Oyster Perpetual Air-King celebrates the aeronautical heritage of the original Oyster. It pays tribute to those for whom the sky was a new frontier of adventure, exploration and groundbreaking achievement – a springboard for new ideals.

Dec 21, 2022

The cosmopolitan watch

The Oyster Perpetual GMT-Master II is designed to display the time in two different time zones simultaneously. Robust and functional, it is the ideal watch for criss-crossing the globe.


Follow us

Explore the world of luxury timepieces and stay updated through our Instagram profile.

Go to the profile

Essence of the Oyster

Watches in the Oyster Perpetual range are symbols of universal and classic style, while offering essential day-to-day functions – hours, minutes and seconds.


The realization of an ideal

When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived.