Recognized as the ultimate watch of prestige, the Rolex Oyster Perpetual Day-Date is characterized by its unique combination of iconic design, excellent craftsmanship and its extensive history intertwined with some of most eminent figures of the modern world. Today, we have the pleasure of presenting the Day-Date 40 in 18ct yellow gold, with a white dial.
Whether seen at a glance from afar or appreciated under close scrutiny, the Day-Date 40 continues a 64-year legacy of majestic proportions and effortless elegance. Launched in 1956, the Day-Date made its debut as the first waterproof and self-winding chronometer wristwatch to offer a modern calendar with an instantaneous day display, spelt out in full in a window on the dial, in addition to the date.
These defining achievements at the heart of every Day-Date 40 rest on the unshakable foundation of watchmaking excellence. Both inside and out, the Day-Date has forever represented the ultimate use of precious materials and pioneering mechanical engineering.
Every watch in the Day-Date range is available with exteriors crafted exclusively from precious metals: 18ct yellow gold, 18ct Everose gold, 18ct white gold and, for the Day-Date 40, also 950 platinum. Their Oyster cases, smooth, fluted or diamond-set bezels, crowns and clasps are, without exception, crafted using these most prestigious materials.
This stunning Day-Date 40 reference 228238 is rendered wholly in 18ct yellow gold, using gold cast in Rolex’s proprietary gold foundry. This exemplary exercise in metallurgy is performed to ensure the utmost purity and quality of the 18ct yellow gold alloy that is to be cast, machined and finished to create the exterior of this outstanding timepiece.
Tirelessly refined throughout its extensive history of groundbreaking achievements in water resistance, the Oyster case quietly endows the Day-Date 40 with its reassuring durability and dependability. Engineered and tested to be waterproof to 100 meters (330 feet) and hermetically sealed with tools exclusive to Rolex watchmakers, the Oyster Perpetual Day-Date is built to last.
Presented on the President bracelet, beautiful curves and characteristic lines join forces in outlining the timeless Day-Date look. This iconic bracelet with semi-circular three-piece links was created in 1956 for the debut of the Day-Date. Today, the aptly named President bracelet represents the ultimate in refinement and provides superb wearing comfort.
The classic round dial of this Day-Date 40 is surrounded by a fluted bezel in 18ct yellow gold, executed to a level of refinement that remains rare in watchmaking. The dial serves as a high-contrast backdrop against which the solid 18ct yellow gold hour markers and hands stand out beautifully. All texts, including the trademark day and date indications at twelve and three o’clock, respectively, are complemented by the subtle minute track around the edge of the dial, further improving to-the-minute reading of the time. Notably, the Day-Date is available with a day display in a wide choice of languages.
Powered by the Manufacture Rolex caliber 3255, the Day-Date 36 is classified by Rolex as a Superlative Chronometer: a watch that has passed both the independent COSC chronometer certification tests, and Rolex’s yet more stringent in-house quality control procedures encompassing accuracy, power reserve, self-winding and water resistance.
Always at the forefront of watchmaking, the Day-Date 40 line includes the latest generation of Rolex movements. Entirely developed and manufactured by Rolex for a superlative level of performance, caliber 3255 is a consummate demonstration of Rolex technology. With 14 patented engineering solutions, it offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetism, ease of use and reliability. Like all Rolex watches, every movement that powers the Day-Date 40 is certified as a Swiss chronometer by COSC (Swiss Official Chronometer Testing Institute) and is tested a second time by Rolex after being cased to ensure that it satisfies the brand’s criteria for precision — criteria which are twice as exacting as those for COSC-certified chronometers.
Following tradition, Diamond Princess selection promotes a unique concept - born out of pure, unbridled imagination.
Tudor Black Bay was born out of a desire to create a timepiece that was durable, accurate, and elegant – a simple goal to state but an extremely difficult one to achieve.
This holiday season, Rolex boutique in Budapest will be back at your service from January 6, 2021.
What you missed: