Rolex Datejust 31
Reference 278341RBR

7 minutes read

Incorporating stylistic cues of feminine beauty, this Datejust 31 configuration in Everose Rolesor and diamonds offers truly extraordinary looks and wearing feel. The second smallest model in the Datejust line, following the Lady-Datejust at 28mm, the Datejust 31 is slightly, but noticeably larger.

Rolex Datejust 31 – Ref. 278341RBR

A rosé dial with a subtle, brushed surface sets the perfect backdrop for the spectacular decorations of this Datejust 31

This size has proven to be the perfect match for many, as it maintains the feminine proportions of a more petite Datejust, while shaping up to be a more modern-sized timepiece.

Rolex Datejust 31 – Ref. 278341RBR

Everose — Rolex’s very own pink gold alloy with especially durable color retention — shows a wide variety of beautiful tones, depending on the lighting conditions and the color of its prevailing surroundings. The Datejust 31 is all the more spectacular as a result

Being an Everose Rolesor model, this Datejust 31 configuration combines 18ct Everose gold — Rolex’s very own pink gold alloy with especially durable color retention — with Oystersteel, a special type of stainless steel with stunning sheen and high corrosion resistance properties.

Framing the dial is a bezel in solid 18ct Everose, beautifully set with 24, brilliant-cut diamonds. All selected, checked and set by hand, and within the Rolex manufacture, this bezel is another piece of exceptional Rolex craftsmanship. Complementing the bezel is the perfectly color-matched dial, in a darker, warmer champagne hue to go with the warmer Everose gold of the exterior. The dial displays 10 diamonds, all in their respective frames, all applied by hand over the dial. The 12 o’clock position is reserved for the Rolex Crown — in 18ct Everose gold —, while 3 o’clock is occupied by the iconic Datejust date window and cyclops magnifier.

The bracelet, the five-link Jubilee variant, uses Oystersteel for its outermost links, while the inner three links are in solid 18ct Everose gold, as is the crown. The Jubilee is renowned for its outstanding wearing comfort: the smooth insides of the links, the small size and large articulation of the individual rows, and a secure Crownclasp, all render the Jubilee the most comfortable metal bracelet for many.

Rolex Datejust 31 – Ref. 278341RBR

Each diamond is thoroughly checked, authenticated and individually set by hand by the master craftspeople at the Rolex manufacture. A total of 24 diamonds embellish the 18ct Everose gold bezel of this Datejust 31

The Manufacture Rolex Caliber 2236 inside the Datejust 31 belongs to the very latest generation of Rolex movements, offering a new architecture and, even more uniquely, a Syloxi silicon hairspring — an absolute rarity among all Rolex watches. A Superlative Chronometer, the Datejust 31 ensures remarkable timekeeping performance, durability and a long, 55-hour power reserve, replenished by the Perpetual self-winding system.

Rolex Datejust 31 – Ref. 278341RBR

The perfect size for many: the Datejust 31 is barely, yet noticeably larger than the Lady-Datejust 28. It strikes the ideal balance of being feminine, but with a prominent presence

We would be delighted to present you the Rolex Datejust 31 collection in our Authorized Rolex Petite Geneve Petrovic boutiques in Budapest, Belgrade and Porto Montenegro.


Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail.


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Rolex Datejust 31
Reference 278341RBR

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