True to its passion for underwater exploration, Rolex took an active part in the historic DEEPSEA CHALLENGE expedition of film-maker and explorer James Cameron (director of Titanic, Avatar) in partnership with the National Geographic Society.
On March 26th 2012, the expedition's submersible descended 10,908 metres (35,787 feet) to reach Challenger Deep, the deepest point in the world's oceans.
The DEEPSEA CHALLENGER carried an experimental divers' watch, the ROLEX DEEPSEA CHALLENGE, on its robotic manipulator arm. The timepiece worked perfectly throughout the dive at extreme pressures, confirming Rolex's position as the leading brand in waterproofness.
Following new measures, Rolex and Multibrand boutiques in Belgrade will be faithfully at your disposal today from 11:00 to 14:00.
Painstakingly perfected since its debut in 1956, the Day-Date 36 is available exclusively in solid 18ct yellow gold, Everose gold or white gold, complemented today by a wide variety of new dial options.
Princess Flower, the enchanting and delicate collection, demonstrates the essence of the Roberto Coin philosophy: unique style, the most prestigious materials and artistic craftsmanship.
Following tradition, Diamond Princess selection promotes a unique concept - born out of pure, unbridled imagination.Explore
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