True to its passion for underwater exploration, Rolex took an active part in the historic DEEPSEA CHALLENGE expedition of film-maker and explorer James Cameron (director of Titanic, Avatar) in partnership with the National Geographic Society.
On March 26th 2012, the expedition's submersible descended 10,908 metres (35,787 feet) to reach Challenger Deep, the deepest point in the world's oceans.
The DEEPSEA CHALLENGER carried an experimental divers' watch, the ROLEX DEEPSEA CHALLENGE, on its robotic manipulator arm. The timepiece worked perfectly throughout the dive at extreme pressures, confirming Rolex's position as the leading brand in waterproofness.
Watches & Wonders, the most important luxury watch trade show of 2021, saw Panerai release a selection of impressive new Luminor pieces, each with yet more refined aesthetics, as well as a host of novel engineering solutions.
The Rolex Oyster Perpetual Sky-Dweller elegantly combines unprecedented watchmaking know-how with practicality and ease of use tailored for the modern cosmopolite.
After 10 incredible and hard-fought regattas the 36th America’s Cup presented by PRADA came to an end with a 7-3 score in favour of the defender, Emirates Team New Zealand.