Panerai

History of Panerai

 1860 - Opening of the Officine Panerai Workshop
1860 - Opening of the Officine Panerai Workshop

On Ponte alle Grazie, Florence, Giovanni Panerai opened his shop which also served as a workshop as well as city's first watchmaking school. This is where Officine Panerai's history begins. Further down the line the shop moved from its original location to its current one in the Palazzo Arcivescovile in Piazza San Giovanni, while changing its name to "Orologeria Svizzera". These events took place at the beginning of the twentieth century.

1972 - A year of transition for Officine Panerai
1972 - A year of transition for Officine Panerai

After death of Giuseppe Panerai, son of Guido Panerai, the management of the family business passes on to engineer Dino Zei. Zei then changed the company name from "G.Panerai & Figlio" to "Officine Panerai S.r.L.", which is the name that had appeared on the very first models.

1997 - Officine Panerai becomes a major player in the fine watchmaking market
1997 - Officine Panerai becomes a major player in the fine watchmaking market

The Richemont Group (known then as Vendôme Group) acquired Officine Panerai. Right after the acquisition they opened the distrubution network across Italy. Year after that marked the company's debut on the international watchmaking market, and the collection was comprised of two models: Luminor and Luminor Marina in three distinct versions. The Mare Nostrum version, which was previously presented in 1993, was then reimagined with a more narrow bezel, a screw-down case back and with the motion-work outside the hour circle.

 2005 - Officine Panerai's First In-House movement
2005 - Officine Panerai's First In-House movement

Officine Panerai launched its very first in-house movement, coded P.2002. It was a hand-wound calibre which had an eight-day power reserve and the GMT function, just like in the Angelus movements of 1940s. This calibre took its name from the year Officine Panerai started its production plant, and it's a tribute to the watchmaking art of this Florentine brand.

2015 - Officine Panerai reopens its boutique in Hong Kong Canton Road
2015 - Officine Panerai reopens its boutique in Hong Kong Canton Road

Panerai has officially reopened its Hong Kong Canton Road boutique. It is now the largest Panerai boutique in the world. In comparison to all the other Panerai boutiques, the one in Hong Kong is unique, with its distinctive facade adorned with panels of undulating aluminium and a large wall clock of Panerai design. That same year another in-house movement was launched. Called P.1000, it became immediately recognizable as a masterpiece from both technical and aesthetic aspects. It required exceptional expertise to create such advanced mechanical movements, only 3.85mm thick.

Strap materials

Same tenacity and effort shown when researching ways to improve technical and aesthetic aspects of a Panerai timepiece are applied on its accessories as well. Using high quality materials and thoughtful design in their production, Panerai bracelets and straps go hand in hand with the matching timepiece, creating a work of art.

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Panerai: Strap materials

Officine Panerai Buckles

Officine Panerai offers a selection of buckles that are different in size, material and design. Panerai historic timepieces feature Trapezoidal pin buckle, but the variations in design make them perfect for any occasion.

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Panerai: Buckles

History of Panerai

On Ponte alle Grazie, Florence, Giovanni Panerai opened his shop which also served as a workshop as well as city's first watchmaking school. This is where Officine Panerai's history begins.

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Panerai: History

High tech materials

The Officine Panerai collection offers immense amount of choice when we talk about innovative materials and high-performance technology. Their inclusion within Panerai products make up a wide selection in the luxury sport watch market, and are improved upon through meticulous research conducted within Manufacture in Neuchâtel.

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Panerai: High tech materials

Sustainability

Panerai brand has characteristic design and it has begun building a path towards sustainability with all the necessary certifications to improve the quality. Social responsibility, witch this brand has, is related to the origin of raw materials and their impact on the environment.

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Panerai: Sustainability

Officine Panerai manufacture

The fact that this brand meets past and the future does not just mean the development of high quality, in-house movements, they also mean a search for high-performance, innovative materials that are selected and tested by the Neuchâtel Manufacture through an on-going research and development activity.

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Panerai: Manufacture