Panerai

HISTORY

 1860 - Opening of the Officine Panerai Workshop
1860 - Opening of the Officine Panerai Workshop

On Ponte alle Grazie, Florence, Giovanni Panerai opened his workshop, which was at the same time a city's first watchmaking school and shop. This is where Officine Panerai's history begins. The shop later moved from the original location to the current one in the Palazzo Arcivescovile in Piazza San Giovanni, changing its name to "Orologeria Svizzera". These events took place at the beginning of the twentieth century.

1972 - A year of transition for Officine Panerai
1972 - A year of transition for Officine Panerai

After death of Giuseppe Panerai, son of Guido Panerai, the management of the family business passed to engineer Dino Zei. Zei changed the company name from "G.Panerai & Figlio" to "Officine Panerai S.r.L.", the name that had appeared on the very first models. Consequently, along with the management, the Italian Navy supply contracts long covered by military secrecy, passed to engineer too. The impressive history of the brand is intertwined with the history of the Italian Navy, for which Panerai made various instruments - compasses and wrist depth gauges, as well as pressure compensation underwater torches providing greater resistance in the depths of the sea.

1997 - Officine Panerai becomes a major player in the fine watchmaking market
1997 - Officine Panerai becomes a major player in the fine watchmaking market

The Richemont Group, known then as Vendôme Group, acquired Officine Panerai. Right after the acquisition, the distribution network was opened across Italy. The following year marked the company's debut on the international watchmaking market, offering a collection that was comprised of two models: Luminor and Luminor Marina in three distinct versions.

 2005 - FIRST IN-HOUSE MOVEMENT
2005 - FIRST IN-HOUSE MOVEMENT

Officine Panerai launched its very first in-house movement, named P.2002. It was a hand-wound calibre which had an eight-day power reserve and the GMT function, just like in the Angelus movements used in 1940s. This calibre took its name from the year when Officine Panerai started its production plant, and it's a tribute to the watchmaking art of this Florentine brand.

2015 - Officine Panerai reopens its boutique in Hong Kong Canton Road
2015 - Officine Panerai reopens its boutique in Hong Kong Canton Road

In 2015, Panerai has officially reopened its Hong Kong Canton Road boutique, the largest Panerai boutique in the world. In comparison to all the other Panerai boutiques, the one in Hong Kong is unique, with its distinctive facade adorned with panels of undulating aluminium and a large wall clock with famous Panerai dial. At the same year, another in-house movement was launched. Named P.1000, it became immediately recognisable as a masterpiece from both technical and aesthetic aspects. It required exceptional expertise to create such advanced mechanical movements, only 3.85mm thick.

Strap materials

The same tenacity and effort used while exploring ways to improve technical and aesthetic aspects of Panerai timepiece are applied on the accessories as well. Using high quality materials and thoughtful design in production, Panerai bracelets and straps ideally complement the matching timepiece, creating a piece of art.

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Panerai: Strap materials

BUCKLES

Officine Panerai offers a selection of buckles different in size, material and design. Panerai historic timepieces feature Trapezoidal pin buckle and variations in design make them perfect for any occasion.

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Panerai: Buckles

High tech materials

The Officine Panerai collections offer a wide range of choices of innovative materials and high-performance technology. Panerai selection in the luxury sport watch market is based on these features, which have been constantly improved through meticulous research conducted within the Manufacture in Neuchâtel.

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Panerai: High tech materials

Sustainability

The Panerai brand demonstrates a distinctive design. From the very beginning, a path towards sustainability has been followed with the necessary certifications, concurrently emphasising quality. Corporate social responsibility, as well, reflects the guarantees related to the origin of raw materials and their impact on the environment.

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Panerai: Sustainability

MANUFACTURE

At the place where past meets the future, Officine Panerai continues to search for uncompromising quality and innovative materials, which will be tested in the Neuchâtel Manufacture through an on-going research and development activities.

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Panerai: Manufacture