Officine Panerai is in one of the oldest cities in Switzerland, more precisely located on the lake Neuchâtel. That peaceful and vivid place is perfect for creating exclusive watches that are unique. Traditions and innovations are intertwined in that place.
In the history of this brand 2002 was crucial because it was in the same year that it saw the launch of the project for the development of the first in-house movement, Panerai inaugurated its manufacturing plant.
The fact that this brand meets past and the future does not just mean the development of high quality, in-house movements, they also mean a search for high-performance, innovative materials that are selected and tested by the Neuchâtel Manufacture through an on-going research and development activity.
For Panerai, the Manufacture is the synonym of several distinctive elements: unmistakable design, loyalty to the history of the brand and an insatiable quest for aesthetic and technical solutions capable of combining simplicity with the highest innovation and technical standards.
Same tenacity and effort shown when researching ways to improve technical and aesthetic aspects of a Panerai timepiece are applied on its accessories as well. Using high quality materials and thoughtful design in their production, Panerai bracelets and straps go hand in hand with the matching timepiece. Constantly improving on the current technology, Panerai makes the blend of timepiece case and its strap a work of art.Explore
Officine Panerai offers a selection of buckles that are different in size, material and design. Panerai historic timepieces feature Trapezoidal pin buckle, but the variations in design make them perfect for any occasion.Explore
On Ponte alle Grazie, Florence, Giovanni Panerai opened his shop which also served as a workshop as well as city's first watchmaking school. This is where Officine Panerai's history begins.Explore
The Officine Panerai collection offers immense amount of choice when we talk about innovative materials and high-performance technology. Their inclusion within Panerai products make up a wide selection in the luxury sport watch market, and are improved upExplore
Panerai brand has characteristic design and it has begun building a path towards sustainability with all the necessary certifications to improve the quality. Social responsibility, witch this brand has, is related to the origin of raw materials and their impact on the environment.Explore
The fact that this brand meets past and the future does not just mean the development of high quality, in-house movements, they also mean a search for high-performance, innovative materials that are selected and tested by the Neuchâtel Manufacture through an on-going research and development activity.Explore