Rolex takes special care when buying rare gems and precious metals. Its gemologist department has the task of buying and testing diamonds and other precious stones, to ensure the quality measures up to the highest standards.
While, for the majority of time, other companies use machines when placing down hour markers, Rolex does it by hand. After all, human eye can spot a mistake better than a machine can.
Day Wheel is available in the following languages: Arabic, Basque, Chinese, Catalan, Dutch, Danish, English, Ethiopian, Finnish, French, Farsi, Greek, German, Hebrew, Indonesian, Italian, Japanese, Latin, Moroccan, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish and Turkish.
It takes almost a year to produce one Rolex timepiece. Each one is handmade in Switzerland and is assembled to fulfill every standard set by the legendary brand. Every part is made in-house and is individually tested before being implemented into the finished product. The quality assurance process is very thorough.
Using cutting edge optical sensors and very sensitive pressure chambers, Rolex tests each individual timepiece for any sign of water filtration and/or condensation, as well as air leaks. If, after testing is complete, standards are not met, the whole watch is discarded. Staying at the very top of waterproof technology is not an easy task, but Rolex has what it takes to make it happen.
Back in 1956, Rolex manufactured the first timepiece (Rolex Day-Date) with the ability to automatically change day and date settings on the dial.
In October 2017 at Philips’ watch auction, New York City, one Rolex timepiece was sold for $17.75 million, making it the most expensive Rolex ever sold. Timepiece in question is 1968 Cosmograph Daytona, which was in the personal possession of famous late actor Paul Newman.
Some people believe that the name is derived from the certain French term “horlogerie exquise” which translates to “exquisite clockwork”. But the meaning behind the term is much simpler. Rolex founder Hans Wilsdorf chose the word because he wanted to use something that is easily pronounceable in any language and looked nice on the face of a timepiece.
In his original 14 books, author Ian Fleming has only ever mentioned one brand belonging to agent 007 - Rolex. Then, as Bond made it to the big screens, it was only natural he wore a Rolex timepiece.
While other luxury timepiece manufacturers mainly use 316L stainless steel in their production, Rolex makes no compromise. Exclusive to Rolex, the stainless steel known as 904L is much more durable and expensive then 316L. Its use in Rolex timepieces makes them extremely resistant to negative effects of salt water, thus solving a lot of problems divers are exposed to.
Rolex would much rather keep its focus on improving their existing models than adapting to latest trends. The proof of this can be found in all the II models the company releases, like Yacht-Master II and Datejust II. This might be why Rolex has done so well in the past and continues to be the brand that inspires confidence.
Producing about 2,000 timepieces per day and retailing in over 100 countries, makes Rolex largest luxury timepiece company in the world.
Rolex is the only luxury timepiece manufacturer that also produces its own gold. This allows them to finely tune the quality and look of the final product.
Contrary to popular belief, this luxury timepiece manufacturer started its journey in England, not Switzerland. Back in 1905, Hans Wilsdorf and Alfred Davis registered the company in London, where they operated for a while. Some years later, in 1919, Rolex was relocated to Geneva, Switzerland to relieve the impact suffered after wartime taxes on import of luxury goods were implemented.
For the purpose of visual impression and aesthetics, Rolex uses the symbol IIII, known as the “Watchmaker’s four”.
When famous film director and deep-sea explorer James Cameron went down into the Mariana Trench in 2012, he did it while wearing a Rolex Deepsea Challenge timepiece. This particular model is designed to withstand extreme pressure that is present 12,000 meters below the water's surface and provides impeccable water resistance in this extreme environment. Cameron’s journey to the bottom of the trench lasted for 7 hours, during which the timepiece kept perfect time.
This symbol of water resistance represents an important milestone in the history of Rolex as well as watchmaking in general. It was produced in 1926, and being the first waterproof case it allowed the use of timepieces where it wasn’t possible before.
The complex mechanism of Rolex Perpetual movement is only accessible to certified watchmakers with the use of special tools.
Security solutions used within the Rolex headquarters include fingerprint scanners, vault doors, eye scanners, and even armored trucks. It is not surprising considering Rolex stores invaluable resources and materials (e.g. gold bars) inside its headquarters. Safety is of paramount concern.
Rolex winding crown consists of 10 different parts, all of which are hermetically screwed onto the watchcase.
The Rolex GMT Master was the very first timepiece to show two time zones at once.
If you place down your timepiece face up overnight, it can cause it to gain a couple of seconds per day. Also, if you put it face down, it could cause the timepiece to lose a couple of seconds per day.