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The Officine Panerai's watches are a natural blend of Italian design, Swiss technology and passion for the sea.

Panerai Radiomir

Mechanical Legend since the ’30s.

A constantly evolving model, the Radiomir was originally designed by Panerai for the needs of the Royal Italian Navy, which needed a ‘special luminous watch for divers’.


Panerai Luminor

Essence of Panerai

A model that follows the Radiomir watch, the Luminor was named after the newly patended self-luminous substance – Luminor. A modern take on the classical look, the Luminor is an icon of luxury sports watchmaking.


Panerai Luminor Due

Contemporary elegance

Inspired by the original Luminor, Panerai made a redesign of the classic model, preserving the style of the original, but with a slimmer case, making it more wearable than its predecessor.


Panerai Submersible

Survival instruments

With a unique appearance and unrivaled visibility even at great depths, Submersible watches, with innovative technical solutions, are the ultimate professional divers’ watches.

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About your favorite brand

Panerai: Sustainability



Panerai brand has characteristic design and it has begun building a path towards sustainability with all the necessary certifications to improve the quality. Social responsibility, witch this brand has, is related to the origin of raw materials and their impact on the environment.

Panerai: Manufacture


Officine Panerai manufacture

The fact that this brand meets past and the future does not just mean the development of high quality, in-house movements, they also mean a search for high-performance, innovative materials that are selected and tested by the Neuchâtel Manufacture through an on-going research and development activity.



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Multibrand boutique

Our Multibrand boutique is located in the hearth of Belgrade and offers brilliant pieces of Tudor, Panerai, Messika, Roberto Coin i Petrović Diamonds brands

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