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THE DATEJUST

THE ARCHETYPE OF THE MODERN WATCH

The classic Rolex Datejust is the archetype of the modern watch, thanks to aesthetics and functions that transcend changes in fashion. Aesthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognized and recognizable of timepieces.

Datejust 41 - Rolex Boutique Belgrade - Rolex watches

Datejust 41

Oyster, 41 mm, Oystersteel and white gold
Lady-Datejust 28 - Rolex Boutique Belgrade - Rolex watches

Lady-Datejust 28

Oyster, 28 mm, Oystersteel and yellow gold
Datejust 36 - Rolex Boutique Belgrade - Rolex watches

Datejust 36

Oyster, 36 mm, Oystersteel and white gold
Datejust 31 - Rolex Boutique Belgrade - Rolex watches

Datejust 31

Oyster, 31 mm, Oystersteel and yellow gold
Date 34 - Rolex Boutique Belgrade - Rolex watches

Date 34

Oyster, 34 mm, Oystersteel and white gold
Datejust 41 - Rolex Boutique Belgrade - Rolex watches

Datejust 41

Oyster, 41 mm, Oystersteel and yellow gold
Datejust 31 - Rolex Boutique Belgrade - Rolex watches

Datejust 31

Oyster, 31 mm, Everose gold and diamonds
Datejust 36 - Rolex Boutique Belgrade - Rolex watches

Datejust 36

Oyster, 36 mm, Oystersteel and Everose gold
Datejust 31 - Rolex Boutique Belgrade - Rolex watches

Datejust 31

Oyster, 31 mm, white gold and diamonds
Datejust 31 - Rolex Boutique Belgrade - Rolex watches

Datejust 31

Oyster, 31 mm, yellow gold and diamonds
Lady-Datejust - Rolex Boutique Belgrade - Rolex watches

Lady-Datejust

Oyster, 28 mm, Oystersteel
Lady-Datejust - Rolex Boutique Belgrade - Rolex watches

Lady-Datejust

Oyster, 28 mm, Oystersteel, yellow gold and diamonds

AN ICONIC SYMBOL OF STYLE

STYLE OF THE THE DATEJUST

Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then.

WHAT A DIFFERENCE A DATE MAKES - Rolex Boutique Belgrade - Rolex watches

WHAT A DIFFERENCE A DATE MAKES

FEATURES OF THE DATEJUST


In the earliest models of the Datejust, the date would begin to change hours before its midnight rendezvous. In 1955, the date-change mechanism was adapted to operate instantaneously and the date aperture was enhanced with a Cyclops lens, magnifying the date for easy reading.

THE CYCLOPS LENS

FEATURES OF THE DATEJUST


Invented by Rolex in 1953, the Cyclops lens enhances the date aperture, magnifying the date display for easy reading. It is one of the most distinctive and recognizable Rolex features.

THE CYCLOPS LENS - Rolex Boutique Belgrade - Rolex watches

THE WATCH WITH ENDURING ELEGANCE

STYLE OF THE DATEJUST

The new Oyster Perpetual Datejust 31 in a yellow Rolesor version, introduced in 2019, pairs an olive green, sunray-finish dial with 18 ct yellow gold hands and Roman numerals – the VI set with 11 diamonds. The light reflections on the case sides and lugs highlight the elegant profile of the 31 mm Oyster case, which is fitted with a fluted bezel.

THE LADY-DATEJUST  - Rolex Boutique Belgrade - Rolex watches

THE LADY-DATEJUST

FEMININITY IN ALL ITS DIVERSITY


The Lady-Datejust, which appeared in 1957, was the first ladies’ version of classic Rolex date chronometer, the Datejust, carrying its heritage of timeless elegance and functionality in an exquisite size suited to a woman’s wrist. The Rolex Lady-Datejust comes in a wealth of versions to perfectly reflect the different personalities of its wearers. The range of materials and colours of the Lady-Datejust is equalled only by the variety of bracelets and dials that add to its style.

A GEM FOR DAILY WEAR

THE LADY-DATEJUST


The Oyster Perpetual Lady-Datejust concentrates all the attributes of the iconic Rolex Datejust in its smaller 28 mm case. The timeless elegance of this gem for daily wear is enhanced by dials of subtle and shimmering colour, by noble materials and sparkling diamonds.

A GEM FOR DAILY WEAR - Rolex Boutique Belgrade - Rolex watches
Datejust - Rolex

EXPERIENCE A ROLEX DATEJUST

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