Mar 9, 2023
ROLEX DATEJUST
The classic watch of reference
A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.
AN ICONIC SYMBOL OF STYLE
STYLE OF THE THE DATEJUST
Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then.
WHAT A DIFFERENCE A DATE MAKES
FEATURES OF THE DATEJUST
In the earliest models of the Datejust, the date would begin to change hours before its midnight rendezvous. In 1955, the date-change mechanism was adapted to operate instantaneously and the date aperture was enhanced with a Cyclops lens, magnifying the date for easy reading.
THE CYCLOPS LENS
FEATURES OF THE DATEJUST
Invented by Rolex in 1953, the Cyclops lens enhances the date aperture, magnifying the date display for easy reading. It is one of the most distinctive and recognizable Rolex features.
THE WATCH WITH ENDURING ELEGANCE
STYLE OF THE DATEJUST
The new Oyster Perpetual Datejust 31 in a yellow Rolesor version, introduced in 2019, pairs an olive green, sunray-finish dial with 18 ct yellow gold hands and Roman numerals – the VI set with 11 diamonds. The light reflections on the case sides and lugs highlight the elegant profile of the 31 mm Oyster case, which is fitted with a fluted bezel.
THE LADY-DATEJUST
FEMININITY IN ALL ITS DIVERSITY
The Lady-Datejust, which appeared in 1957, was the first ladies’ version of classic Rolex date chronometer, the Datejust, carrying its heritage of timeless elegance and functionality in an exquisite size suited to a woman’s wrist. The Rolex Lady-Datejust comes in a wealth of versions to perfectly reflect the different personalities of its wearers. The range of materials and colours of the Lady-Datejust is equalled only by the variety of bracelets and dials that add to its style.
A GEM FOR DAILY WEAR
THE LADY-DATEJUST
The Oyster Perpetual Lady-Datejust concentrates all the attributes of the iconic Rolex Datejust in its smaller 28 mm case. The timeless elegance of this gem for daily wear is enhanced by dials of subtle and shimmering colour, by noble materials and sparkling diamonds.
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Budapest
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Belgrade
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Porto Montenegro
