Datejust 31

Rolex
Datejust 31
Oyster, 31 mm, Oystersteel and yellow gold
m278243-0002

10'450 EUR

Suggested retail price inclusive of V.A.T.
The suggested price can be modified at any time without notice.

11'150 EUR

Suggested retail price inclusive of V.A.T.
The suggested price can be modified at any time without notice.

10'550 EUR

Suggested retail price inclusive of V.A.T.
The suggested price can be modified at any time without notice.

Datejust 31

Contact us

  • Reference
    278243
  • Case model
    Oyster, 31 mm, Oystersteel and yellow gold
  • Bezel
    Domed
  • Waterproofness
    Waterproof to 100 metres / 330 feet
  • Movement
    Perpetual, mechanical, self-winding
  • Calibre
    2236, Manufacture Rolex
  • Power
    Approximately 55 hours
  • Bracelet
    Jubilee, five-piece links
  • Dial
    White
  • Certificate
    Superlative Chronometer (COSC + Rolex certification after casing)
Datejust 31
White dial Datejust 31

White dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

Yellow Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Yellow Rolesor Datejust 31
The Jubilee bracelet Datejust 31

The Jubilee bracelet

The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.

Rolex Datejust 31

Models availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Petite Geneve Petrovic is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.
Rolex Datejust

Rolex Datejust

The classic watch of reference

View all models

Contact us

Please specify your preferred mode of contact and we will respond as quickly as possible.

Please enter a valid email address.
Please check all information is correct.
An error occurred. Please try again later.
Thank you, your message has been sent. We will be in touch shortly.

You may also like

Rolex boutique

You can find premium pieces of the brand in our Rolex boutiques.

Find a store
Rolex boutique
Budapest
Rolex Budapest
Rolex boutique
Belgrade
Rolex Belgrade
Rolex boutique
Porto Montenegro
Rolex Porto Montenegro