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Datejust 31

Rolex
Datejust 31
Oyster, 31 mm, Everose gold
m278275-0010

34'450 EUR

Suggested retail price inclusive of V.A.T.
The suggested price can be modified at any time without notice.

36'500 EUR

Suggested retail price inclusive of V.A.T.
The suggested price can be modified at any time without notice.

34'800 EUR

Suggested retail price inclusive of V.A.T.
The suggested price can be modified at any time without notice.

Models availability
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Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31

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  • Reference
    278275
  • Case model
    Oyster, 31 mm, Everose gold
  • Bezel
    Fluted
  • Waterproofness
    Waterproof to 100 metres / 330 feet
  • Movement
    Perpetual, mechanical, self-winding
  • Calibre
    2236, Manufacture Rolex
  • Power
    Approximately 55 hours
  • Bracelet
    President, semi-circular three-piece links
  • Dial
    Chocolate set with diamonds
  • Certificate
    Superlative Chronometer (COSC + Rolex certification after casing)
Datejust 31
Chocolate Dial Datejust 31

Chocolate Dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

The Fluted Bezel Datejust 31
18 ct Everose gold Datejust 31

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

Rolex Datejust 31

Models availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Petite Geneve Petrovic is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.
Rolex Datejust

Rolex Datejust

The classic watch of reference

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