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Datejust 31

Rolex
Datejust 31
Oyster, 31 mm, Oystersteel, white gold and diamonds
m278384rbr-0008

17'550 EUR

Suggested retail price inclusive of V.A.T.
The suggested price can be modified at any time without notice.

18'600 EUR

Suggested retail price inclusive of V.A.T.
The suggested price can be modified at any time without notice.

17'700 EUR

Suggested retail price inclusive of V.A.T.
The suggested price can be modified at any time without notice.

Models availability
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Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31

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  • Reference
    278384RBR
  • Case model
    Oyster, 31 mm, Oystersteel, white gold and diamonds
  • Bezel
    Set with diamonds
  • Waterproofness
    Waterproof to 100 metres / 330 feet
  • Movement
    Perpetual, mechanical, self-winding
  • Calibre
    2236, Manufacture Rolex
  • Power
    Approximately 55 hours
  • Bracelet
    Jubilee, five-piece links
  • Dial
    White mother-of-pearl set with diamonds
  • Certificate
    Superlative Chronometer (COSC + Rolex certification after casing)
Datejust 31
Mother-of-Pearl Dial Datejust 31

Mother-of-Pearl Dial

Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.

Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Diamond-Set Bezel Datejust 31
White Rolesor Datejust 31

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Rolex Datejust 31

Models availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Petite Geneve Petrovic is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.
Rolex Datejust

Rolex Datejust

The classic watch of reference

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