The Oyster Perpetual Day-Date made its debut in 1956. Available only in 18 ct gold or platinum, it was the first calendar wristwatch to display the day – spelt out in full in a window on the dial – in addition to the date. With the President bracelet, created specially for it, the Day-Date embodies the essence of Rolex prestige and excellence.
Rolex is introducing the new generation of its Oyster Perpetual Day-Date 36, available in 18 ct yellow, white or Everose gold with distinctive new dials and gem-set bezels on some versions. All the new versions are all equipped with calibre 3255, at the forefront of watchmaking technology, included on the Oyster Perpetual Day-Date 36 for the first time.
Introduced in 1956, the Day-Date was a world first: the first wristwatch to indicate the day of the week spelt out in full. Worn by many world leaders, the Day-Date is available with a bespoke day display in a wide choice of languages.
The Day-Date has always embodied prestige and exclusivity. A hallmark of its nobility, the Day-Date is produced exclusively in 950 platinum or in 18 ct gold. The bezel can be fluted, smooth or, on the gem-set versions, arrayed in the most beautiful of precious stones.
Designed especially for the Day-Date at its launch in 1956, the elegant and imposing President bracelet is inherent to the standing of the model. Immediately recognizable on a wrist, this solid gold or platinum bracelet with three semi‑circular links provides complete reliability and comfort.
The new versions of the Day-Date 36 are equipped with calibre 3255, a new-generation movement entirely developed and manufactured by Rolex. A consummate demonstration of technology, at the forefront of the art of watchmaking, this self-winding mechanical movement led to the filing of several patents and offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience and reliability.