Tudor

The fabric strap

A part of the Tudor's identity
A part of the Tudor's identity

TUDOR creates timepieces in an innovative and unique way by equipping them with fabric straps meticulously fashioned by a company that perpetuates an over century-old artistic craft. They bring an additional touch of style that reinforces the resolutely modern and sophisticated TUDOR identity.

Thanks to a production process which includes unique hand-made skills, the straps developed for TUDOR endow the watch with a unique dimension expressing cutting-edge style and ensuring peerless comfort on the wrist.

 A trendsetter in the watch industry
A trendsetter in the watch industry

TUDOR is often perceived as a trendsetter in the watch industry. Thanks to the stylistic choices it makes, the brand has always known how to keep a step ahead of trends that today are considered standard in the watch industry. The fabric strap is a good example of this. In 2009, while most of the Swiss luxury watch brands were not yet aware of the fabric strap or did not consider it worthy of the level of sophistication of their products, the fabric strap, which had already gained popularity within the intimate circles of collectors of sporting watches, found in TUDOR an ideal environment for its further interpretation.

TUDOR’s Style Workshop, always on the lookout for subtle details to intensify the pleasure that wearing a fine watch brings, recognised the stylistic potential of such an accessory and, in line with its pursuit of perfection, had its own version manufactured by a traditional passementerie company.

Inspired by the military
Inspired by the military

As is often the case with many widely adopted innovations, the origin of the use of fabric straps can be traced back to the military. In the early 1970s, NATO standardised the use of nylon thread-through watch straps. Economical and not very comfortable but sporty and easy to change, from the year 2000 onwards the fabric strap saw a resurgence of interest amongst keen watch collectors.

Once the TUDOR Style Workshop decided to become involved, it completely reassessed the design and made it adjustable in length, taking its inspiration from the seat belt system of vintage sports cars. It then found a solution for incorporating “tunnels” in which the strap bars of the watch could be inserted in order to keep the latter fixed firmly in place.

Finally, the TUDOR Style Workshop approached a well-established traditional passementerie company, one of the very few remaining in France still practicing the technique of “Jacquard” weaving, thanks to which the room for experimental manoeuvre, in terms of the complexity of the motifs, is practically limitless. The “Jacquard” also has the added advantage of producing a dense weave with a high thread count which ensures the sturdiness and flexibility of the straps made using this technique.

 Quality and aesthetics
Quality and aesthetics

Nowadays, TUDOR offers a number of fabric straps of different styles and workmanship. Since 2010, each timepiece in the brand’s TUDOR Heritage line has included its own version of the TUDOR fabric strap; and also on some models of TUDOR Fastrider and Clair de Rose lines.The use of such a production method creates an incomparable richness of texture and guarantees the utmost in comfort and longevity.

Tudor manufacture calibres

2015 is important for the TUDOR because it published for the first time in his history Manufacture Calibre and for that received a confirmation certificate from Swiss Official Chronometer Testing Institute (COSC).

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Tudor: Manufacture Calibres

High tech ceramic

TUDOR has developed for the first time a case completely fashioned in high-tech injected ceramic. The whole case of the Fastrider Black Shield is produced as a single piece – a unique operation for timepieces in this segment.

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Tudor: High tech ceramic

Tudor ateliers

A Tudor watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested to the smallest details, to the point of obsession.

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Tudor: Atelier

Pelagos titanium bracelet

TUDOR developed and patented unique auto-adjustable spring mechanism on the Pelagos which is distinguished by a titanium bracelet with a steel folding clasp. The technical system on the bracelet is adaptable for diving at greater depths.

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Tudor: Pelagos Titanium Bracelet

Tudor Black Bay

Aesthetics and performance that meet the most demanding products are designed for durability and satisfaction. Besides that, exceptional materials make every TUDOR watch unique and special.

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Tudor: Black Bay

Multibrand boutique

Our Multibrand boutique is located in the hearth of Belgrade and offers brilliant pieces of Tudor, Panerai, Messika, Roberto Coin i Petrović Diamonds brands

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