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Inside Tudor

Birth of the brand

In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.

Tudor history

Hans Wilsdorf’s intuition

"For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company."

- H. Wilsdorf

Watchmaking

The traditional art of
hand craftsmanship

A TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components is relentlessly tested to the smallest detail - to the point of obsession. Examine the movement. Aesthetics and performance fit for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigours of time. Exceptional materials, durability and strength of design make each watch a unique object.

Lady Gaga

Tudor Ambassador

Lady Gaga

Lady Gaga is a global fashion icon – mindful of everything she wears. She has turned celebrity into a comprehensive art form. She intrinsically understands that each outfit conveys a powerful message and can be an art performance in its own right, where each and every accessory is key to the look. In keeping with this always bold attention to detail, Lady Gaga might wear three or four watches on one wrist. When she wears only one watch, she chooses the Black Bay 36. This automatic timepiece retains the general lines of the Black Bay collection while reducing its proportions, and remains both fashionable and sporty. Lady Gaga wears both the blue dial and the black dial versions of this model.

 David Beckham

Tudor Ambassador

David Beckham

David Beckham wears the Black Bay Bronze, a 43 mm divers’ watch inspired by the brand’s history and fitted with the TUDOR Manufacture Calibre MT5601. He also wears the Black Bay Chrono, a COSC certified chronograph, with column-wheel manufacture caliber, drawing upon TUDOR’s diving and motorsports heritage.

Jay Chou

Tudor Ambassador

Jay Chou

To exemplify Jay Chou’s daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on an historical oval race track in Montlhéry, France, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art and by epic 80s cinematic tales of time travelling, the film ignites the conversation on how iconic images of the past impact today’s creativity in watchmaking, music and other art forms. Chou’s most devoted fans will also recognise an homage to one of his earlier movies, where he portrayed a car enthusiast.

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING
PRACTICES, THE BEST DESIGNS "


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About your favorite brand

Tudor: Manufacture Calibres

Tudor

Tudor manufacture calibres

2015 is important for the TUDOR because it published for the first time in his history Manufacture Calibre and for that received a confirmation certificate from Swiss Official Chronometer Testing Institute (COSC).

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Tudor: The fabric strap

Tudor

The fabric strap

The fabric strap has become a classic in the watch-making landscape, but its interpretation as created by TUDOR remains unsurpassed in terms of technical quality and aesthetics.

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Tudor: High tech ceramic

Tudor Manufacture

High tech ceramic

TUDOR has developed for the first time a case completely fashioned in high-tech injected ceramic. The whole case of the Fastrider Black Shield is produced as a single piece – a unique operation for timepieces in this segment.

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Tudor: Atelier

Watchmaking

Tudor ateliers

A Tudor watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested to the smallest details, to the point of obsession.

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Tudor: Pelagos Titanium Bracelet

Tudor

Pelagos titanium bracelet

TUDOR developed and patented unique auto-adjustable spring mechanism on the Pelagos which is distinguished by a titanium bracelet with a steel folding clasp. The technical system on the bracelet is adaptable for diving at greater depths.

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Tudor: Black Bay

Tudor

Tudor Black Bay

Aesthetics and performance that meet the most demanding products are designed for durability and satisfaction. Besides that, exceptional materials make every TUDOR watch unique and special.

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Multibrand boutique

Our Multibrand boutique is located in the hearth of Belgrade and offers brilliant pieces of Tudor, Panerai, Messika, Roberto Coin i Petrović Diamonds brands

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