The exact roots of golf are buried in the mists of time and still a matter of historical debate. Even so, golf is a true symbol of tradition and prestige. Since 1967, Rolex has been driven by genuine passion for golf, a game that embraces tradition and demands perfection. Rolex’s immense involvement in golf is deep-rooted, permeating all levels of the sport.
Strong support for top-level players, the main professional tours and governing bodies, as well as the finest events in the golfing world has placed Rolex – for more than 50 years – at the very heart of the game. By tradition, Rolex presents a special selection models that reflect the excellence behind the finest players and Major tournaments in golf.
Arnold Palmer. Jack Nicklaus. Gary Player. Their faces are easy to recognise, their achievements even more so.
Combined, they've won an astounding 34 Majors. With thrilling play and sheer charisma, they brought their love of golf to millions and made the game what it is today. For over 40 years, Rolex has been proud to be part of these illustrious careers.
Rolex’s enduring 50-year relationship with golf began in 1967 with Arnold Palmer, joined by Jack Nicklaus and Gary Player. The Big Three changed the face of golf forever. To term the three of them rivals would misstate their relationship. While always fierce on the fairways, the trio’s competition was characterized by mutual admiration, support and respect.
There is little coincidence in what makes a Rolex Testimonee. These players share the Swiss watchmaker's ambitions for excellence and superior performance. Among them are today’s champions, established athletes who have proven their skill and made a name for themselves at the top of their sport.
Meet the marvellous four – Jason Day, Phil Mickelson, Martin Kaymer and Adam Scott. Every generation of great golfers puts its own mark on the game. There is also a burgeoning group of young golfers who confidently go about their business with integrity, maturity and respect, and display skill, precision and ambition.
Born in the 1980s and 1990s, these prodigious players include Jordan Spieth, Justin Thomas, Rickie Fowler, Hideki Matsuyama, Jon Rahm, Thomas Pieters and Brooks Koepka. They are the Rolex New Guard, a new generation of golfers. Like The Big Three before them, they are asserting their authority on the sport and in doing so, inspiring future generations of athletes.
Rolex celebrates more than 30 years with the LPGA as its Official Timekeeper and presides as Official Timekeeper of the sport’s five Majors. From the Solheim Cup, the premier team event in ladies’ golf, to the LPGA’s top awards and Tour players, the Swiss watch brand is a committed and enduring supporter of women’s golf, personalized in in Anna Nordqvist, Lydia Ko, Lexi Thompson and Brooke Henderson.
The Master Tournament - A symbol of tradition and prestige
The Masters Tournament, played at Augusta National Golf Club, is the only Major held at the same venue each year. Created in 1934 with an invitation-only policy, the tournament attracts golf’s elite and produces some of the most memorable moments in the history of the game.
All of the best-known players of our time have left their mark there, but only one winner leaves with the famous Green Jacket.