Tivat, 25 May 2018 – PETITE GENEVE PETROVIC and Rolex announce the opening of the newest PETITE GENEVE PETROVIC boutique in Montenegro. Located at the entrance of the Regent Hotel in Porto Montenegro, the boutique presents choice of Rolex wristwatches in a sophisticated setting that immerses the visitor in the Rolex world.

At the heart of the showroom, Oyster Perpetual models form the core of a wide display of legendary timepieces which embody the essence of Rolex: prestige and technology, precision and style, innovation and watchmaking tradition.

The founder of the boutique Mr. Sava Petrovic says, “This unique boutique on the coast of the Adriatic provides an unforgettable experience for visitors from around the world. Our family is honored to unveil this third Rolex boutique, crowning a three-decade partnership with the Rolex brand. This opening also constitutes the corner stone of our relationship with Porto Montenegro,the Mediterranean’s leading luxury yacht homeport and marina village. We are very grateful for the support and the warm welcome extended to us by both the management of this exciting project and the Regent Hotel.”


The new boutique enables visitors to take a dive into the Rolex universe. The atmosphere mirrors the undersea world, one in which Rolex has a deep history as the inventor of the first-ever waterproof wristwatch, the iconic Oyster.

The lush green of the illuminated etched Aqua wall captures attention thanks to its soft, undulating wave pattern. Meanwhile, the overall design highlights elements expressing the distinctive elegance of the Rolex universe: soft light sources, brass frames, leather chairs, walnut counters and cabinets. The presiding symbol of excellence, the gold Rolex crown, complements this refined setting. The showroom provides the best possible Rolex experience to visitors, reflecting the exceptional standards of the watches on display.


A passion-driven family company established in Belgrade in 1987, PETITE GENEVE PETROVIC expands their regional presence with a new boutique in Montenegro. The main mission of PETITE GENEVE PETROVIC is to faithfully serve its customers by taking precious time to develop enduring relationships. The founder Sava Petrovic has shared his love and admiration for fine watches with sons Nikola and Petar Petrovic, both graduates of one of the most famous watchmaking schools in Le Sentier, Vallée de Joux, Switzerland.

As per Mr. Sava Petrovic, “The constant pursuit of perfection and the long-term vision of our family organization are the key factors in our uncompromising pledge to quality. Three decades of partnership with Rolex, an outstanding collaboration founded on shared values, serve as the inspiration for the future of PETITE GENEVE PETROVIC.”


Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931.

Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Through philanthropic programmes and a broad palette of sponsorship activities, Rolex is also actively involved in supporting the arts, sports and exploration, and encourages the spirit of enterprise, as well as the conservation of natural environments.

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