Rolex, the leading luxury watchmaking brand and a pioneer of sports sponsorship, will become a major long-term partner of Formula 1 from 2013 as the Official Timekeeper and Official Timepiece.
This reinforces Rolex's commitment to motor racing and its support of global sport at the very highest level. This new partnership with the pinnacle of motor sports brings together two leaders in their fields who share a passion for performance, precision, excellence and innovation. It is part of a strategic move by Rolex to focus its sponsorship activities on ventures chosen for their strong symbolic value and their global resonance.
Like Rolex, Formula1® is present the world over, with 19 races organized in 19 countries across five continents… In each of these two worlds, high technology and performance combine with the highest level of know-how to constantly challenge the limits of the possible.